how might #Pinterest help you market your organisation (by @tweetsandSEO)

Social media alters on a regular basis and it can be difficult for small businesses to keep up. Got a Facebook page? Check. Your twitter feed is routinely refreshed? Check. Well here is another thing to keep you busy – Pinterest.

The drawback with technology switching so quickly is that you tend not to always understand what horse to back. You could have wasted your cash having your Myspace site custom-designed, only to find all your prospects have transferred onto Facebook. So when you find out about a different social networking experience, you’re right to stop and ask yourself, ought I be bothering with this? So, should you be bothering with Pinterest?

Pinterest (rhymes with interest) is an on-line virtual pinboard. Items which you stick on your pinboard or freezer in the home, you can stick on Pinterest. I’m not really talking about a note stating ‘Buy Milk’ – more inspiring stuff. If you were having a wedding and came across a nice idea for bouquets you may stick that on the site, or if perhaps you are a fashionista, you could use Pinterest to share a high-heeled shoe you adore.

When individuals ‘pin’ these photos on Pinterest, other people may comment. So when you put up the wedding flower design which you believe would make your eyes look gorgeous, your bridesmaids can offer their opinions, and suggest alternatives.

Preferably, men and women link through their pin to the original source, so that high heeled shoe might connect to the producer’s website, or the clothing blog you discovered it on, though not everyone does this.

Profiles on Pinterest may be public or private, and users can follow other people’s boards. Everything seems pleasing, is intuitive to navigate round, and is jam packed with stylish young people pinning things other trendy youngsters have made. But do you need it?

The very first thing you will find when you visit Pinterest.com is it is visually wonderful. The home-page has pictures of attractive cuisine, garments, buildings and everything that is pleasing on the eye. It’s really a very visual website, and this should provide you with an idea of what sort of business would benefit from a presence on Pinterest.

Aesthetically alluring products works well on Pinterest. If you’re in a creative business, it is worth investigating promoting your wares via the website. Unquestionably anyone that delivers a product in the wedding industry will want to look into it – brides looking to plan their perfect day seem to be big consumers of the website in the early months. The leading users of Pinterest currently are women aged 25-44.

If you supply via eBay or Etsy then you should be considering what Pinterest could do for you. In actual fact Etsy recently added a ‘Pin It’ option to their sale listings, allowing people to conveniently share their products using the social network.

On the other hand, if you’re an accountant, attorney or other skilled professional who’s providing a specialised service, you might not uncover much of interest for you professionally. Focus instead on your LinkedIn account.

If you think maybe Pinterest could possibly be appealing to you, then the next issue is just how do you use it to PR what you are promoting? Pinterest is a social network site, so instead of directly promoting your merchandise, the focus needs to be on encouraging visitors to share your products. Direct promoting of your merchandise won’t go down well and is not going to benefit your brand.

If you’re offering craft items or fashion, it will be not too difficult. Inspire customers to pin your products via your mailing list or Facebook site, and think about including follow and ‘Pin It’ buttons to your listings next to your other social bookmarking buttons. You can do this by following the guidance on the Pinterest site.

Many other industries will need to be a little more imaginative about promoting their products. Should you manage a restaurant or catering company why don’t you share one of your recipes on Pinterest. Make sure you have a wonderful, enticing shot of the dish, share the recipe on your own website and add a Pin It button. Ideally customers will pin the shot on the site and people will simply click through to your web site.

Remember – the key to thriving on Pinterest, and making it to the high traffic homepage, is to have enticing pictures. Make certain your visuals are top-notch and you’ll prosper.

A potential problem for you is that you aren’t able to easily sign up to Pinterest at the time of publishing this article – it’s not open to the general public. The fastest method of getting onto it is to ask a friend who is on the website for an invitation. If not you have to ask for an invitation from Pinterest and wait patiently by the pc.

In conclusion, creative sorts may want to take a peek at Pinterest. Ask for an invite today and you can have a play around and determine if it is useful for your enterprise. It’s definitely going to grow in popularity within the coming months, which means by getting on the website nice and early you’ll with a little luck manage to steal a march on your competition and grow a profile on the site.

About the author:

Mace Usher blogs about PR and the media. He writes about how to PRyour business, and ways you are able to build your brand.

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